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Sustainable Marketing Management MRKT 630

MRKT 630
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Olivier Mesly
Olivier Mesly
Assistant Professor of Marketing
(3)
6
Chronologie
  • juillet 28, 2025
    Début de experience
  • août 4, 2025
    NDA Signed and Submitted
  • septembre 5, 2025
    Project Scope Proposal
  • septembre 5, 2025
    Fin de experience
Experience
1/1 match de projet
Dates fixées par le experience
Companies privilégiées
Canada
Entreprise sociale
N'importe qu'elle industrie

Portée de Experience

Catégories
Segmentation de la clientèle Marketing strategy
Compétences
master of business administration (mba) strategic planning swot analysis
Objectifs et capacités de learners

This semester students working in groups of 4-6 will apply their knowledge in marketing to assist in solving a current marketing challenge related to sustainability issues. Students are focused specifically on businesses with sustainability efforts and mandates. This is an exciting opportunity to see if elements of sustainable marketing can be integrated (or further integrated) in your marketing endeavours.

Learners

Learners
Finissant
Niveau Débutant, Intermédiaire
6 learners dans le programme
Projet
20 heures par learner
Les Educators affectent les learners à des projets
Équipes de 5
Résultats et livrables attendus

Students will submit a 15-20 page report.


Students will also submit a pdf slide deck summarising their key findings and recommendations.


15-minute presentation of key findings and recommendations is expected.

Chronologie du projet
  • juillet 28, 2025
    Début de experience
  • août 4, 2025
    NDA Signed and Submitted
  • septembre 5, 2025
    Project Scope Proposal
  • septembre 5, 2025
    Fin de experience

Exemples de projets

Example includes:

  • Identification of the sustainable marketing challenge
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion) = Targeting
  • Segmentation
  • Positioning
  • SWOT
  • Specific requests by employer



Critères supplé mentaires pour company

Les companies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette experience:

  • Q1 - Texte court
    Will the company make data available to the students so they can assess its current marketing situation?  *
  • Q2 - Texte court
    Will someone be available to communicate with the students on a regular basis?  *
  • Q3 - Texte court
    What information do you require from students on an NDA?  *