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Marketing Management Fall 2025

MKRT 621
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Renata Faizova
Renata Faizova
Faculty, University Canada West
4
Chronologie
  • octobre 14, 2025
    Début de experience
  • décembre 22, 2025
    Fin de experience
Experience
3/2 match de projet
Dates fixées par le experience
Companies privilégiées
Canada
Tout type de company
N'importe qu'elle industrie

Portée de Experience

Catégories
Marketing sur les réseaux sociaux Analyse marketing Communications Expansion du marché Marketing strategy
Compétences
marketing management marketing research strategic marketing marketing research
Objectifs et capacités de learners

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learners

Learners
Finissant
Niveau Intermédiaire
50 learners dans le programme
Projet
20 heures par learner
Les learners s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

Students will submit a 10 page report including their research, analysis, insights, and recommendations. 


Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.


15 minute presentation of key findings and recommendations.

Chronologie du projet
  • octobre 14, 2025
    Début de experience
  • décembre 22, 2025
    Fin de experience

Exemples de projets

Examples include but are not limited to: 

Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.

Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).

Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.

Developing an integrated online/offline communication strategy.

Critères supplé mentaires pour company

Les companies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette experience:

  • Q1 - Case à cocher
    Assess and judge the "top" student project(s) and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group(s). (Student chooses Linked In or letter)  *
  • Q2 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.  *
  • Q3 - Case à cocher
    If you are a Canadian company?  *
  • Q4 - Case à cocher
    If your company has legally operating more than six months?  *
  • Q5 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team)  *
  • Q6 - Case à cocher
    Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.  *
  • Q7 - Case à cocher
    Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).  *
  • Q8 - Case à cocher
    What information do you require from students on an NDA?  *