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Marketing Promotion/Communication MRKT 625

MRKT 625
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Olivier Mesly
Olivier Mesly
Assistant Professor of Marketing
(3)
6
Chronologie
  • février 6, 2025
    Début de experience
  • mars 23, 2025
    Fin de experience
Experience
1/1 match de projet
Dates fixées par le experience
Companies privilégiées
N'importe où
Entreprise sociale
N'importe qu'elle industrie

Portée de Experience

Catégories
Publicités Marketing numérique Relations publiques Marketing sur les réseaux sociaux Marketing strategy
Compétences
strategic marketing communication master of business administration (mba) marketing research strategic planning marketing marketing strategies swot analysis digital marketing innovation
Objectifs et capacités de learners

This experience invites industry professionals to collaborate with small teams of MBA marketing students who are eager to apply their classroom knowledge to real-world challenges. Learners are equipped with skills in marketing research, strategic planning, and digital promotion, enabling them to tackle specific marketing promotional opportunities or challenges your organization faces. By engaging with these students, your company can benefit from fresh perspectives and innovative solutions, while students gain practical experience and insights into industry practices.

Learners

Learners
étudiant.e de cycle supérieur
Niveau Intermédiaire
6 learners dans le programme
Projet
20 heures par learner
Les learners s'auto-attribuent
Équipes de 5
Résultats et livrables attendus
  • Comprehensive marketing research report
  • Strategic marketing plan with actionable steps
  • Digital marketing campaign proposal if required
  • SWOT analysis of current marketing strategies
  • Written report
Chronologie du projet
  • février 6, 2025
    Début de experience
  • mars 23, 2025
    Fin de experience

Exemples de projets

  • Develop a promotional, possibly digital marketing strategy to increase brand awareness
  • Analyze and propose improvements for an existing marketing campaign
  • Conduct market research to identify customer segments
  • Identify the targeting strategy
  • Design a content marketing strategy to boost market (e.g., online) presence
  • Evaluate competitor marketing strategies
  • If needed, evaluate a strategy for diffenrentiation and loyalty-building


Critères supplé mentaires pour company

Les companies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette experience:

  • Q1 - Texte court
    Will the company make data available to the students so they can assess its current marketing situation?  *
  • Q2 - Texte court
    Will someone be assigned to this project to respond to the students throughout the entire period covered?  *