The Feminine Intelligence Agency is launching a new wellness tool called The Listening Lab designed to support women's mental health and wellbeing through authenticity supports. The project aims to develop a comprehensive marketing strategy that effectively communicates the benefits of this tool to the target audience. The learners will analyze current market trends, identify key demographics, and craft a strategic plan that aligns with the agency's brand values. The project will involve researching competitors, understanding consumer behavior, and exploring innovative marketing channels. The goal is to create a strategy that not only raises awareness but also encourages engagement and adoption of the wellness tool. This project provides an opportunity for learners to apply their marketing knowledge and skills in a real-world context, focusing on a product that promotes mental well-being.

The deliverables for this project include a detailed marketing strategy document and a presentation summarizing the key components of the strategy. The document should outline target audience profiles, marketing channels, messaging strategies, and a timeline for implementation. Additionally, learners will provide a competitive analysis and propose metrics for measuring the success of the marketing efforts.