Agricultural Economics and Business Capstone
Portée de Experience
Catégories
Analyse des données Étude de marché Opérations Analyse concurrentielle Marketing strategyCompétences
problem solving communication quantitative and analytical skills creating and proposing reasonable solutions time management and self-organization assess own skills relative to employer/industry needsAre you a business in the food/agricultural sector experiencing a challenge related to marketing, growth, or strategy? Work with students completing an independent study at the University of Guelph to gain valuable insights and develop a plan for success. Students will devote 140 hours to your project, and the deliverables will be agreed upon between the business and the student. Students are in their third or fourth year of undergraduate studies in agricultural economics and business and have gained knowledge of and skills with a focus on food and agricultural industries in
- quantitative analysis , e.g. using regression analysis,
- strategic analysis, e.g. using SWOT, PESTEL
- planning tools, e.g. Business Model Canvas with Value Proposition Canvas
- public policy impact analysis (cost-benefit analysis)
Students have good communication and team working skills.
Learners
- Policy or strategy briefs
- Infographics
- Written reports
- Presentation, usually with slide deck
- Poster presentation
- In few cases, student have gained skills to develop video or animated material
Exemples de projets
Exigances
Depending on the complexity of the decision problem, students can deliver on the following in full or in part (students are expected to allocate 140 hours to a project):
- Literature review
- Marketing plan
- Business plan
- Investment appraisal/capital budgeting
- Market analysis and forecast
- Supply chain management
- Cost-benefit analysis of public policy
Critères supplé mentaires pour company
Les companies doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette experience: