Working with ACT by Vidal on the Digital Marketing Strategy Enhancement project for Marketing Management MRKT 621 was an enriching and practical experience. This collaboration allowed me to apply key marketing management concepts, such as market segmentation, positioning, and integrated marketing communications—in a real-world context. It was highly engaged and supportive, offering constructive feedback that helped align our strategies with the company’s vision and target audience. Their openness to student ideas fostered a collaborative learning environment where creativity and analytical thinking were valued. I particularly appreciated their willingness to provide detailed insights into ACT by Vidal’s existing brand presence and their challenges in expanding digital reach, which gave our team a clear framework to propose actionable strategies. This partnership not only strengthened my understanding of digital marketing strategy but also enhanced my skills in teamwork, communication, and problem-solving. Overall, working with ACT by Vidal added significant value to the course by bridging theory with practice and providing exposure to the expectations and dynamics of real-world marketing projects.