Working on the digital marketing strategy enhancement project for ACT by Vidal was a pleasure. Communication was smooth. Shelley-Anne was clear on the program areas she wanted us to focus on, and she provided as much background insight as possible to help with the marketing campaign.

Working on this project has been exciting, mainly because in BC, there is a small niche community and space for black women to see a company more interested in providing a safe space for women of African descent like myself to be heard and treated fairly. This is a much-needed service, especially as Canada has a growing population of immigrants, helping society grow and expand.

"I enjoyed working on this project, since coordinating efforts among team members to meet our deadlines successfully. One achievement I am proud of is optimizing the communication flow, significantly reducing misunderstandings and delays..

Working with ACT by Vidal on the Digital Marketing Strategy Enhancement project for Marketing Management MRKT 621 was an enriching and practical experience. This collaboration allowed me to apply key marketing management concepts, such as market segmentation, positioning, and integrated marketing communications—in a real-world context. It was highly engaged and supportive, offering constructive feedback that helped align our strategies with the company’s vision and target audience. Their openness to student ideas fostered a collaborative learning environment where creativity and analytical thinking were valued. I particularly appreciated their willingness to provide detailed insights into ACT by Vidal’s existing brand presence and their challenges in expanding digital reach, which gave our team a clear framework to propose actionable strategies. This partnership not only strengthened my understanding of digital marketing strategy but also enhanced my skills in teamwork, communication, and problem-solving. Overall, working with ACT by Vidal added significant value to the course by bridging theory with practice and providing exposure to the expectations and dynamics of real-world marketing projects.

Working with ACT by Vidal on this project was a rewarding experience. We gained valuable insight into the challenges and opportunities of a mission-driven social enterprise, particularly in balancing digital visibility with limited resources. The founder’s authenticity and commitment to equity, diversity, and inclusion inspired our team to ensure the strategies reflected ACT’s values. Overall, this project enhanced our academic learning while showing us how marketing can directly support community empowerment and social impact.

I had a great experience working with ACT By Vidal and Shelley-Anne was professional and clear in her guidance. I am thankful for the opportunity that was given to me.

Working with ACT By Vidal on this project has been a valuable and collaborative experience. Shelley provided clear goals and encouraged creativity in developing a digital marketing strategy that highlights both the company’s mission and the upcoming Phenomenal Black Women Networking and Social event. I appreciated the opportunity to combine research, content planning, and branding into a cohesive plan that will support long-term growth.

A very amazing and pleasant person to work with and meet with, made the project very motivating to complete, and was accomodating.